Strategy and Business Development Directorate

The directorate comprises 3 departments: Strategy Development; Market Intelligence and Information; and Monitoring and Evaluation. The Strategy department is responsible for ensuring that UCDA’s programmes and projects are in line with the national priority programmes such as the Vision 2040, NDP II, MAAIF’s ASDP, MFPED’s MTEF, NEDS and Government’s Prosperity For All (PFA). The Market Intelligence and Information department is responsible for disseminating market related information, carrying out research to inform the stakeholders on which markets to penetrate and building capacity of farm level organizations in coffee agribusiness,. The M & E department is responsible for monitoring and evaluating all UCDA’s programmes and activities to ensure that they are on course as planned. It also monitors and evaluates implementation of the national coffee strategy. The directorate has the following functions:

This entails scanning both the internal and external environments and to ascertain which strategic direction UCDA should take.
i. Links the national coffee strategy to other national and global programmes such as the SDGs
ii. Identifies investment areas in the coffee value chain and give advice stakeholders accordingly.
iii. Develops strategies to make the coffee industry more competitive and sustainable

i. Maintains a national coffee production, export statistics and crop forecasting.
ii. Disseminates market information (both local and international) daily to coffee industry stakeholders.
iii. Carries out surveys and market studies periodically on coffee crop size, stock verification, factors affecting the production, trade and consumption.
iv. Responsible for the preparation of the coffee budget at the beginning of each coffee year and updating it on a quarterly basis.
v. Links with national organizations, ICO, World Bank and other international organizations as a producer and user of coffee statistics.

This department is responsible for monitoring and evaluating all UCDA programmes and activities and also coordinates any M & E activities undertaken by other stakeholders. In this regard, it develops performance, effects/outcome and impact indicators.


1 Samuel Samson Omwa Ag Director/Business Development and Innovation Manager
2 James Rogers Kizito-Mayanja Market Intelligence and Information Manager
3 Paddy Namurebire Monitoring and Evaluation Manager
4 Lillian Asiimwe Market Intelligence and Information Officer
5 Pamela Akankunda Market Intelligence and Information Officer
6 Dickson Nuwagaba  Monitoring and Evaluation Officer
7 Charlotte Aijuka Monitoring and Evaluation Officer


  • Ministries 
  • Departments and Agencies 
  • Private sector 
  • Development partners
  • Regional and int'l institutions
  • Research institutions 


  • Development Services
  • Business Development and Strategy Services
  • Quality and Regulation Services
  • Corporate Services


  • Agricultural market support
  • Climate action
  • Pests and diseases
  • Women in coffee
  • Sustainable livelihoods

Contact info

Coffee House,
Plot 35 Jinja Road,
P.O.Box 7267,Kampala, Uganda
Tel: (+256)-414-256940 / 312-260470
Fax: +256-414-256994