In pursuit of its mission, UCDA will be guided by a commitment to team work, professionalism, and client focus while promoting integrity, accountability with foresighted leadership as central to its work.
1. Leadership: We lead the industry including the actors, clients and all stakeholders by being at the forefront of the growth of the industry and its prosperity.
2. Integrity: We act with honesty and adhere to fairness in an ethical way.
3. Teamwork: We value working together within the organization and with our external stakeholders with respect and in unity.
4. Client focus: In whatever we do, we put all value chain actors as the center of attention.
5. Accountability: We take responsibility and disclose our activities to all stakeholders in the industry.
6. Professionalism: We maintain and develop staff to perform work with competence, dedication, expertise and care.